Meet the team ... Alfie & James

Alfie Pfeffer

Alfie is a creative, colour-focused educator who is dedicated to bringing out the expert in the people he teaches.

People that work with him say he is encouraging, fun and focused on the precision that is necessary to learn the hair colouring craft to the highest level.

Alfies How To Colour in-salon courses include presentation, demonstration and hands-on practical.

These courses cover all learning styles with an inspiring and fresh feeling education style.

Some of Alfies education highlights include creating Instagram-ready, beachy blondes by using multiple processes and a speed-focused balayage course with techniques designed to give maximum impact in minimal time.

Alfie is a freelance colour expert, experienced educator and industry event artist .

He is focused on his goal of delivering his special formula of client-focused,  creative colour education to the hairdressing world.

James Davies

James started his journey in devon, perfected his craft in London and has now settled back to the beach in Brighton. Any one that knows him, knows his three passions in life are Lego, cats and hair. 

Currently at 18 years of experience in hairdressing and education, James has worked in some of the industries leading salons as well as with worldwide professional brands.

James is a sales and technical education consultant for Salon Success and he loves delivering education on behalf of them across the U.K and Europe.

James is a true consultant. He has knowledge in working with multiple product and colour brands. His daily role is made up of writing and delivering education that includes in-depth theory and live model classes.

James’ experience in the industry allows him to give help, advice and guidance through every aspect and area of modern salon life.